Find Which Target Accounts Are Actually In-Market
Nudgy helps ABM and revenue teams run voice campaigns across selected accounts to uncover active initiatives, buying context, objections, urgency, and the next-best action for sales.
Campaign play
Find Which Target Accounts Are Actually In-Market
Audience
Contacts from tier-one target accounts who engaged with at least one campaign in the last 60 days.
What Nudgy learns
Capture account initiative status, buying committee role, current vendor or process, and the right next step.
Writes back to CRM
- · Account intent summary
- · Buying role tag
- · Contact status update
What this play actually is, in four lines
Built for marketing and revenue teams who want this motion in production this week, not next quarter.
- 1Audience: Contacts from tier-one target accounts who engaged with at least one campaign in the last 60 days.
- 2Goal: Capture account initiative status, buying committee role, current vendor or process, and the right next step.
- 3Captured per call: account initiative status, buying committee role, current vendor or process, pain point.
- 4Writes back: account intent summary, buying role tag, contact status update, sales task.
Who runs this play
Pulled from real campaigns. If your team owns one of these, this play probably belongs in your stack.
- ABM teams
- Enterprise marketing teams
- Revenue marketing teams
- Strategic account teams
- RevOps teams
- Sales development teams
Most ABM Signals Are Indirect
Website visits, ad clicks, email opens, and third-party intent data can suggest interest. They rarely explain what is actually happening inside the account.
Nudgy adds direct conversational signal by speaking with selected contacts and turning their responses into account-level intelligence.
How Nudgy runs this play
Same five-step loop, scoped to this motion. Your team approves the audience, the questions, and the writeback before launch.
- 01Step 1
Select accounts or contacts
Use target account lists and engaged contacts from the CRM.
- 02Step 2
Define account intelligence goals
Clarify initiatives, roles, urgency, and objections you need.
- 03Step 3
Run short voice conversations
Each call references the relevant campaign or content context.
- 04Step 4
Extract committee signal
Roles, urgency, objections, and next steps are structured per contact.
- 05Step 5
Write account-level summaries
Owners see a concise account story plus tasks in the CRM.
What Nudgy actually asks
Real call prompts for this play. Tone, depth, and guardrails are configured with your team.
- 01Is this topic currently active inside your team?
- 02Who is involved in evaluating it?
- 03What prompted the interest?
- 04What are you using today?
- 05What would make a solution worth exploring?
- 06Is there a realistic timeline?
What Nudgy captures on every call
- Account initiative status
- Buying committee role
- Current vendor or process
- Pain point
- Urgency
- Objection
- Internal owner
- Follow-up recommendation
- Account-level intent summary
What lands back in your CRM
Every conversation writes structured fields, notes, and tasks where your team already works. RevOps approves the field map before launch.
- Account intent summary
- Buying role tag
- Contact status update
- Sales task
- Account owner alert
- Campaign attribution
- Sequence enrollment
- Opportunity note if relevant
Field names depend on your HubSpot or Salesforce mapping.
What this looks like in real life
One example campaign your team could run this week. Audience and opener are configurable.
Campaign name
Target Account Intent Discovery
Audience
Contacts from tier-one target accounts who engaged with at least one campaign in the last 60 days.
Conversation opener
Hi, this is Nudgy calling on behalf of [Company]. I saw your team had engaged with some material around [Topic], and I wanted to understand whether this is an active priority or more early research.
What you actually see in the dashboard
Example preview only, not a customer result: several reached accounts showed active initiative signals. Some mentioned vendor review, some identified a decision-maker, and the most common concern was integration complexity.
- Account-level rollups of contact signal
- Initiative status distribution
- Objection themes by segment
- Tasks created for strategic reps
Common questions
Quick answers RevOps and marketing leaders ask before booking a call.
Is this meant for enterprise ABM teams?
Can Nudgy summarize account-level intent?
Can Nudgy detect buying committee roles?
Can Nudgy update Salesforce accounts?
Can Nudgy work with HubSpot target account lists?
How is this different from intent data?
Can Nudgy alert account owners?
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Open play
Put this play into your CRM workflow
Use the audience filters you already maintain. Launch a voice campaign with a clear learning goal. Sync structured outcomes back to owners and reports.