Run Voice-Of-Customer Research At Campaign Scale
Nudgy helps marketing, product marketing, and customer teams run structured voice conversations with customers, then turns responses into themes, feedback, risks, opportunities, and CRM-ready actions.
Campaign play
Run Voice-Of-Customer Research At Campaign Scale
Audience
Customers who tried a new feature at least once but did not return within 14 days.
What Nudgy learns
Capture customer language, pain themes, feature requests, and the right next step.
Writes back to CRM
- · Customer insight summary
- · Health notes
- · CS follow-up task
What this play actually is, in four lines
Built for marketing and revenue teams who want this motion in production this week, not next quarter.
- 1Audience: Customers who tried a new feature at least once but did not return within 14 days.
- 2Goal: Capture customer language, pain themes, feature requests, and the right next step.
- 3Captured per call: customer language, pain themes, feature requests, adoption blockers.
- 4Writes back: customer insight summary, health notes, cs follow-up task, product feedback tag.
Who runs this play
Pulled from real campaigns. If your team owns one of these, this play probably belongs in your stack.
- Product marketing teams
- Customer marketing teams
- Product teams
- Customer success teams
- Lifecycle teams
- Research teams
Surveys Are Shallow. Manual Interviews Do Not Scale.
Customer research often sits between two imperfect options.
Surveys are easy to send, but they miss nuance.
Manual interviews are rich, but they take time and reach only a small sample.
Nudgy gives teams a practical middle layer: structured voice conversations that capture customer language, themes, and follow-up signals at campaign scale.
How Nudgy runs this play
Same five-step loop, scoped to this motion. Your team approves the audience, the questions, and the writeback before launch.
- 01Step 1
Choose a customer segment
Examples: new adopters, stalled users, or post-launch cohorts.
- 02Step 2
Define the research goal
Clarify what product, journey, or message you need to understand.
- 03Step 3
Launch structured calls
Short voice conversations with consistent prompts across the cohort.
- 04Step 4
Extract themes
Quotes, sentiment, blockers, and requests roll into a shared view.
- 05Step 5
Route follow-up
Tasks go to product, marketing, support, or customer success with context.
What Nudgy actually asks
Real call prompts for this play. Tone, depth, and guardrails are configured with your team.
- 01What made you try the product?
- 02What value are you getting so far?
- 03What was confusing or frustrating?
- 04What almost stopped you from moving forward?
- 05What would make this more useful for your team?
- 06Would you be open to a deeper follow-up?
What Nudgy captures on every call
- Customer language
- Pain themes
- Feature requests
- Adoption blockers
- Sentiment
- Churn risk
- Expansion signal
- Case study potential
- Support need
- Product feedback
What lands back in your CRM
Every conversation writes structured fields, notes, and tasks where your team already works. RevOps approves the field map before launch.
- Customer insight summary
- Health notes
- CS follow-up task
- Product feedback tag
- Expansion signal
- Case study candidate tag
- Support escalation
- Marketing insight export
Field names depend on your HubSpot or Salesforce mapping.
What this looks like in real life
One example campaign your team could run this week. Audience and opener are configurable.
Campaign name
New Feature Adoption Research
Audience
Customers who tried a new feature at least once but did not return within 14 days.
Conversation opener
Hi, this is Nudgy calling on behalf of [Company]. I noticed your team tried [Feature] recently, and I had one quick question. What were you hoping it would help you do?
What you actually see in the dashboard
Example preview only, not a customer result: top adoption blockers were unclear setup, missing integration context, and lack of internal ownership. Several customers said the feature was useful, but they needed a clearer workflow before using it regularly.
- Theme frequency across conversations
- Risk and support flags per account
- Expansion or advocacy mentions
- Exportable summaries for roadmap reviews
Common questions
Quick answers RevOps and marketing leaders ask before booking a call.
Is Nudgy a survey replacement?
Can Nudgy capture qualitative feedback?
Can teams review transcripts?
Can Nudgy summarize themes across calls?
Can Nudgy identify expansion signals?
Can Nudgy help product marketing?
Can Nudgy trigger customer success follow-up?
Related campaigns
- Customer lifecycle
Surface Renewal Risk And Expansion Signals Earlier
Nudgy helps customer marketing, success, and revenue teams run proactive voice campaigns that identify customer sentiment, expansion opportunities, renewal risk, referrals, and follow-up needs.
Open play - Positioning and GTM
Test Campaign Messaging With Real Conversations
Nudgy helps marketing and product marketing teams understand what buyers actually heard, what confused them, what resonated, and what would make the message more relevant.
Open play - Ecosystem GTM
Find Which Partners Are Ready To Move
Nudgy helps partner, channel, and ecosystem teams run voice campaigns that identify active partners, uncover blockers, confirm campaign interest, and route the right next steps.
Open play
Put this play into your CRM workflow
Use the audience filters you already maintain. Launch a voice campaign with a clear learning goal. Sync structured outcomes back to owners and reports.